On April 17, 2011 The Museum of Contemporary Art, Los Angeles will open the Art In The Street exhibition. This exhibition, featuring installations from 50 artists who've influenced the street and graffiti art scenes, also features artists important to skateboarding's community and history. As part of the exhibit, Nike SB [Nike's skateboard-specific division] helped facilitate a skate-art instillation designed by legendary pro skater Lance Mountain and the artist Geoff McFetridge.
"Instead of doing an actual ramp, we wanted to take more of a literal interpretation of the show's title and bring street skating into it," said Kevin Imamura the global communications manager for Nike SB.
The result is a ledge and platform setup, painted in a mural style by McFetridge that will be periodically skated during museum hours by members of the Nike SB team. At the media preview of the Art In The Street show on April 14th, Nike riders Eric Koston, Brian Anderson, Gino Iannucci, Theotis Beasley and Corey Kennedy were in attendance and skating the work of art.
"Our goal here was to make artwork truly skate-able within the museum's space," said Mountain. "Sometimes art and skateboarding take on the aspects of a math problem just as much as a creative expression."
Geoffrey Deitch, the director of Los Angeles MOCA and curator of the Art In The Street exhibit, is no stranger to the skateboard world. One of his famous instillations in the past featured a skatable bowl structure sessioned by skaters in the Deitch Projects gallery in SoHo, New York City.
According to Imamura, Deitch was in communication with Mark Parker, CEO of Nike who is also a major patron of the arts. Parker was of the opinion that since guys like Craig Stecyk and Ed Templeton [artists with deep ties to skateboarding], are a part of the show, they wanted to make sure Nike SB was involved as well.
Stecyk, who chronicled the rise of such notable skaters as Tony Alva and Stacy Peralta for Skateboarder magazine in the late 1970s, has an instillation in the exhibit dedicated to the Dogtown skate culture of that era.
Art in the Streets will be on display at the Geffen Contemporary at MOCA from April 17 through August 8, 2011.