App Banner
ESPN (INTL)
Overview
The Banner is a standard leaderboard-style advertisements that appear throughout the ESPN app.
- The App Banner supports HTML5, served via first-party, or third-party depending on the app.
- Third-party creative must be MRAID 2.0 compliant.
- High-resolution assets are highly encouraged for all ESPN App placements.
Available to Serve to These ESPN Apps:
Demos
Technical Specifications
| Banner | |
| Dimensions | 320x50 (standard) 640x100 (2x density)* |
| File Weight | <100k (standard) <200k (2x density)* |
| File Type | JPG, GIF, PNG, HTML5 |
| Third-Party Serving | ESPN and Cricinfo apps only |
| Third-Party Tracking | Accepted for all apps |
| Video (Optional) |
Auto-Start:
No video allowed User-Initiated: <10MB; no duration limit; must open in native player |
* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Animation/Ad Behavior
- Total animation time may not exceed 20 seconds.
- No more than three loops of animation are allowed within the 20s limit.
- Expanding creative is not supported.
Capping
No capping restrictions.
Video
If linking to video content, playback will occur in the ESPN video player overlay.
Submission Deadline
Please allow five business days for testing and approval.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
Restrictions
- Creative must have a clearly defined border. Advertisements that are mostly white or lightly colored must include a visible black or dark-colored 1px border.
- Fantasy app Banner placements can only be served via first-party. Third-party tracking is accepted.
HTML5 Requirements
- HTML5 creative may be first-party served or third-party served from an approved third-party vendor.
- HTML5 creative served first-party by ESPN must adhere to the following:
- - Must use a single click-through URL
- - Cannot include in-banner video
- - Cannot include interactive features such as photo galleries or mouse-over effects
- HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
- The file weight above applies to all HTML5 files and assets including images, HTML/JS/CSS files, custom fonts, or other assets.
- HTML5 creative requires a minimum lead time of five business days for testing and approval.
- See our HTML5 Guidelines page for more details.