App Interstitial

ESPN Cricinfo (India Edition)

Overview

The Interstitial is an overlay-style ad experience which appears within the Cricinfo app, providing advertisers with a powerful branding opportunity. See more details about the ad behavior below.

  • The Interstitial supports first-party serving only.
  • This unit supports click-to-video, which utilizes the device's native player.
  • High-resolution assets are highly encouraged for all Cricinfo app placements.

Available to Serve to These ESPN Apps:

cricinfo app

Quick Links

Technical Specifications

Version Interstitial - Phone Interstitial - Tablet
Dimensions 320x480 (standard)
640x960 (2x density)*		 1024x768 (standard, landscape)
2048x1536 (2x density)*

768x1024 (standard, portrait)
1536x2048 (2x density)*
File Weight <100k (standard)
<200k (2x density)*		 <200k each (standard)
<400k each (2x density)*
File Type JPG, GIF, PNG JPG, GIF, PNG
Third-Party Serving No No
Third-Party Tracking Yes Yes
Video (Optional) Auto-Start: No video allowed

User-Intiated: <10MB; no duration limit; must open in native player 		Auto-Start: No video allowed

User-Intiated: <10MB; no duration limit; must open in native player

* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Animation/Ad Behavior
  • This is served to the user after the first five swipes in the app, and after 8 swipes thereafter.
  • The Interstitial features a collapse button 22x22 pixels in the top right corner of the creative with a 30x30 pixel clickable area for ease of use. This close button will be inserted automatically for assets being served by ESPN.
Capping
  • Interstitials are capped at two times per user per day.
    • Video
    If linking to video content, playback will occur in the device's native player.
    Submission Deadline
    Please allow five business days for testing and approval.
    HTTPS Compatibility
    • All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
    • Any creative that is not fully secure will be sent back for revisions.

    HTML5 Requirements

    HTML5 is not allowed for this placement.

    Quick Links