Billboard
ESPN (INTL)
Overview
The Billboard is a Premium oversized leaderboard-style ad unit that appears for users with larger screen resolutions, providing a powerful branding opportunity.
- The Billboard space allows for a large user-initiated video (3P served).
- This ad is available only on XL and L screen profile; M and S will be served alternate units.
Available to Serve to These ESPN Properties:
Demos
Technical Specifications
| Profile | XL | L | M | S |
| Dimensions | 970x250 | 970x250 | N/A | N/A |
| File Weight | <250k | <250k | ||
| File Type | PNG, JPG, GIF, HTML5 | PNG, JPG, GIF, HTML5 | ||
| Third-Party Serving | Yes | Yes | ||
| Third-Party Tracking | Yes | Yes | ||
| Video (Optional) |
Auto-Start:
Muted; Must use polite download; 30 seconds max; <2.2MB User-Initiated: <20MB; no duration limit; must include "play", "pause", and "mute" |
Auto-Start:
Muted; Must use polite download; 30 seconds max; <2.2MB User-Initiated: <20MB; no duration limit; must include "play", "pause", and "mute" |
Animation/Ad Behavior
Up to 30 seconds of animation/video is allowed without user-interaction.
Capping
No capping restrictions.
Video
- Creative with in-banner video must be third-party served.
- Auto-play video must utilize a polite download and must not exceed 30 seconds and 2.2MB.
- Auto-play video cannot be served via YouTube player.
- User-initiated video must not exceed 20MB.
- Video files must include "play", "pause", and "mute" functions at minimum.
- Audio in the auto-play video must be user-initiated on click.
Third-Party Tag
In-house or approved third-party vendor. HTML5 creative can only be served via an approved third-party vendor.
Submission Deadline
Please allow five business days for testing and approval.
Restrictions
The Billboard will serve to users with a screen resolution of 1024px and higher.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
Additional Info
- Creative not paird with a Wallpaper must have a clearly defined border. Advertisements that are mostly white or lightly colored must include a visible black or dark-colored 1px border.
- Due to this placement being only available for XL and L screen profiles, the remaining profiles for M and S will serve a Banner equivalent. Please consult with your account manager to discuss availability.
- Third-party creative/ad tags must have a z-index set below 999999.
HTML5 Requirements
- HTML5 creative may be first-party served or third-party served from an approved third-party vendor.
- HTML5 creative served first-party by ESPN must adhere to the following:
- - Must use a single click-through URL
- - Cannot include in-banner video
- - Cannot include interactive features such as photo galleries or mouse-over effects
- HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
- The file weight above applies to all HTML5 files and assets including images, HTML/JS/CSS files, custom fonts, or other assets.
- HTML5 creative requires a minimum lead time of five business days for testing and approval.
- See our HTML5 Guidelines page for more details.