Double MPU / Half-Page
ESPN (INTL)
Overview
The Double MPU / Half-Page is a Premium unit similar to a Mid-Page Unit / MREC, but taller, offering more branding real estate.
- This unit typically appears in the rightmost column of index pages or to the left of article pages.
- The Double MPU space may contain video (3P serving), HTML5 animation, and static images.
- The Double MPU may be first-party served or third-party servd by an approved vendor.
Available to Serve to These ESPN Properties:
Demos
Technical Specifications
| Profile | XL | L | M | S |
| Dimensions | 300x600 | 300x600 | N/A | N/A |
| File Weight | <200k | <200k | ||
| File Type | PNG, JPG, GIF, HTML5 | PNG, JPG, GIF, HTML5 | ||
| Third-Party Serving | Yes | Yes | ||
| Third-Party Tracking | Yes | Yes | ||
| Video (Optional) | Auto-Start: Muted; Must use polite download; 30 seconds max; <1.1MB User-Initiated: <10MB; no duration limit | Auto-Start: Muted; Must use polite download; 30 seconds max; <1.1MB User-Initiated: <10MB; no duration limit |
* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Animation/Ad Behavior
- Total animation time may not exceed 20 seconds.
- No more than three loops of animation are allowed within the 20s limit.
- The Double MPU is served to XL and L profiles only on most pages, depending on page layout.
Capping
No capping restrictions.
Video
- Creative with in-banner video must be third-party served.
- Auto-play video must utilize a polite download and must not exceed 30 seconds and 1.1MB.
- Auto-play video cannot be served via YouTube player.
- User-initiated video must not exceed 10MB.
- Video files must include "Play", "Pause", and "Mute" functions at minimum.
- Audio must be user-initiated only on click.
Third-Party Tag
In-house or approved third-party vendor. HTML5 creative can only be served via an approved third-party vendor.
Submission Deadline
Please allow five business days for testing and approval.
Restrictions
Ad profiles cannot be sold on an individual basis. Creative must be submitted for each profile outlined below.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
Additional Info
- Creative must have a clearly defined border. Advertisements that are mostly white or lightly colored must include a visible black or dark-colored 1px border.
- The Double MPU / Half-Page XL will be visible to users with a screen resolution of 1280px wide or higher and on L for screens 1279px-1024px wide. This unit does not serve to M or S profile.
HTML5 Requirements
- HTML5 creative may be first-party served or third-party served from an approved third-party vendor.
- HTML5 creative served first-party by ESPN must adhere to the following:
- - Must use a single click-through URL
- - Cannot include in-banner video
- - Cannot include interactive features such as photo galleries or mouse-over effects
- HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
- The file weight above applies to all HTML5 files and assets including images, HTML/JS/CSS files, custom fonts, or other assets.
- HTML5 creative requires a minimum lead time of five business days for testing and approval.
- See our HTML5 Guidelines page for more details.