Overlay
ESPN (INTL)
Overview
The Overlay is a Premium ad unit that appears for a short time when a user first visits the site over top of page content with a light box effect.
- The Overlay provides advertisers with a powerful branding opportunity.
- Runs across all four breakpoints, covering both desktop and mobile users.
Available to Serve to These ESPN Properties:
Demos
Technical Specifications
| Profile | XL | L | M | S |
| Dimensions | 924x545 | 924x545 | 728x425 | 320x356 (standard) 640x712 (2x density)* |
| File Weight | <200k | <200k | <100k | <100k (standard) <200k (2x density)* |
| File Type | PNG, JPG, GIF | PNG, JPG, GIF | PNG, JPG, GIF | PNG, JPG, GIF |
| Third-Party Serving | No | No | No | No |
| Third-Party Tracking | Yes | Yes | Yes | Yes |
| Video | No video allowed | No video allowed | No video allowed | No video allowed |
* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Animation/Ad Behavior
- The Overlay closes after 8 seconds.
- A close button for the creative will be added automatically, do not include a button in the creative design.
- The 8-second countdown timer and close button will line the top of the creative when served to the live site.
Capping
The Overlay is capped at one time per user per day.
Video
Video is not allowed within the Overlay ad unit.
Third-Party Tag
The Overlay must be served first-party; third-party ad serving is not allowed for this unit.
Submission Deadline
Please allow five business days for testing and approval.
Restrictions
- The Overlay cannot be combined with auto-expanding Pushdown units (user-expand only is accepted).
- Ad profiles cannot be sold on an individual basis. Creative must be submitted for each profile outlined above.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
Additional Info
- The Overlay is available on the Frontpage and Sport Index pages only.
- The Overlay XL will be visible to users with a screen resolution of 1280px wide or higher, L for screens 1279px-1024px wide, M for screens 1023px-768px wide, and S for screens 767px wide or less.
