Wallpaper
ESPN (INTL)
Overview
The Wallpaper is a Premium ad unit that is a part of the Video Showcase execution or can be combined with other units. This adds a graphic "skin" to the web site content, creating a more immersive ad experience.
- The Wallpaper serve to XL and L profiles only.
- A Wallpaper can be paired with the Banner, Pushdown, or Video Showcase ad formats.
Available to Serve to These ESPN Properties:
Demos
Technical Specifications
| Profile | XL | L | M | S |
| Dimensions | 1680x690 | 1280x455 | N/A | N/A |
| File Weight | <150k | <100k | ||
| File Type | PNG, JPG, non-animated GIF | PNG, JPG, non-animated GIF | ||
| Third-Party Serving | No | No | ||
| Third-Party Tracking | Yes | Yes | ||
| Video | No video allowed | No video allowed |
Animation/Ad Behavior
- Animation is not allowed within the Wallpaper space.
- The Wallpaper may be clickable.
Design Restrictions
- A gradient fade will be applied starting 90px up from the bottom-edge of the creative to create a smooth transition with ESPN's background color. This is applied automatically when served to the site, do not apply a gradient directly to the creative image before submitting.
- The Wallpaper is designed to be complementary to other ad units. Due to a high probability that the full width of the Wallpaper will not be viewed on most devices, it is highly recommended to only have non-essential brand elements within the Wallpaper area wrapping the sides of the site content, as logos and text may not be viewable.
- Wallpaper creative cannot have any repeating logos or patterns.
- Wallpapers should not include floating text, logos, or graphics on a solid white or light gray background.
- Do not block out the center Wallpaper space that will appear behind content as the page width may vary or not align correctly for all users.
- All creative submissions are subject to final editorial approval by ESPN.
Restrictions
- The Wallpaper cannot be sold on an individual basis; it must be paired with a Banner, Pushdown, or Video Showcase.
- The Wallpaper XL will be visible to users with a screen resolution greater than or equal to 1280px wide; The Wallpaper L will be visible to users with a screen resolution between 1024px and 1279px wide.
- Please note that due to potential variations in screen resolution from user to user, the entire Wallpaper may not be fully visible to all users.
- Wallpapers are available for the Frontpage, sport index pages, and scoreboard pages only.
Capping
No capping restrictions.
Video
Video is not allowed within the Wallpaper space.
Third-Party Tag
Third-party serving is not allowed. Third-party tracking tags may be used.
Submission Deadline
Please allow five business days for testing and approval.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
Additional Info
This execution utilizes ESPN's Universal Ad Package (UAP). All Wallpaper creatives outlined on this page by screen profile must be submitted. Profiles cannot be sold individually.
