Wallpaper
Cricinfo (US)
Overview
The Wallpaper is a Premium ad unit that is designed to compliment other units. It adds a graphic "skin" to the web site content, creating a more immersive ad experience.
- The Wallpaper serves to XL and L profiles only.
- A Wallpaper can be paired with the Banner or Pushdown ad formats.
Demos
Technical Specifications
| Profile | XL | L | M | S |
| Dimensions | 1680x690 | 1280x455 | N/A | N/A |
| File Weight | <150k | <100k | ||
| File Type | PNG, JPG, non-animated GIF | PNG, JPG, non-animated GIF | ||
| Third-Party Serving | No | No | ||
| Third-Party Tracking | Yes | Yes | ||
| Video | No video allowed | No video allowed |
Animation/Ad Behavior
- Animation is not allowed within the Wallpaper space.
- The Wallpaper is not clickable.
Design Restrictions
- A gradient fade will be applied to the Wallpaper XL automatically beginning 600px from the top of the creative.
- The Wallpaper is designed to be complementary to other ad units. Due to a high probability that the full width of the Wallpaper will not be viewed on most devices, it is highly recommended to only have non-essential brand elements within the Wallpaper area wrapping the sides of the site content, as logos and text may not be viewable.
- Wallpaper creative cannot have any repeating logos or patterns.
- Wallpapers should not include floating text, logos, or graphics on a solid white or light gray background.
- Do not block out the center Wallpaper space that will appear behind content as the page width may vary or not align correctly for all users.
- All creative submissions are subject to final editorial approval by ESPN.
Restrictions
- The Wallpaper cannot be sold on an individual basis; it must be paired with a Banner or Pushdown.
- The Wallpaper XL will be visible to users with a screen resolution greater than or equal to 1280px wide and L profile for screens 1024px-1279px wide.
- Please note that due to potential variations in screen resolution from user to user, the entire Wallpaper may not be fully visible in all instances.
- Wallpapers are available for the Frontpage, sport index pages, and scoreboard pages only.
Capping
No capping restrictions.
Video
Video is not allowed within the Wallpaper space.
Third-Party Tag
Third-party serving is not allowed. Third-party tracking tags may be used.
Submission Deadline
Please allow five business days for testing and approval.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
