Media Kit


ESPN supports VAST for most video placements—view the VAST guidelines here.

The Universal Ad Package (UAP) is the ad strategy behind ESPN's responsive site design. Using the UAP, advertisers can submit a complete package of ads that will provide a consistent ad experience to all users, regardless of platform — desktops, laptops, tablets, smartphones, and more. Standard units are the minimum required creative to advertise on ESPN.

UAP Standard

UAP Premium

Mobile Web Only

Site Exclusive Formats


ESPN Radio


SEC Network

Audio sponsorships for ESPN are divided into separate sections of the site.