App Banner Premium
ESPN (US)
Overview
The Banner Premium is a leaderboard-style advertisement that appears throughout the app.
- Third-party tracking is supported.
- Both ad units support HTML5 - see guidelines for details.
- High-resolution assets are highly encouraged for all app placements.
Available to Serve to These ESPN Apps:
Technical Specifications
| Banner Premium 1 | Banner Premium 2 | |
| Dimensions | 320x120 (standard) 640x240 (2x density)* |
320x180 (standard) 640x360 (2x density)* |
| File Weight | <100k (standard) <200k (2x density)* |
<100k (standard) <200k (2x density)* |
| File Type | JPG, GIF, PNG, HTML5 | JPG, GIF, PNG, HTML5 |
| Third-Party Serving | No | No |
| Third-Party Tracking | Yes | Yes |
| Video (Optional) |
Auto-Start:
No video allowed User-Initiated: <10MB; no duration limit; must open in native player |
Auto-Start:
No video allowed User-Initiated: <10MB; no duration limit; must open in native player |
* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Animation/Ad Behavior
- Total animation time may not exceed 20 seconds.
- No more than three loops of animation are allowed within the 20s limit.
- Expanding creative is not supported.
Capping
No capping restrictions.
Video
If linking to video content, playback will occur in the device's native player.
Submission Deadline
Please allow five business days for testing and approval.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
Additional Info
- Creative must have a clearly defined border. Advertisements that are mostly white or lightly colored must include a visible black or dark-colored 1px border.
- Billing and availability for the Banner Premium unit may vary. Please consult with your Account Manager for details.
HTML5 Requirements
- HTML5 creative must be first-party served.
- HTML5 creative served first-party by ESPN must adhere to the following:
- - Must use a single click-through URL
- - Cannot include in-banner video
- - Cannot include interactive features such as photo galleries or mouse-over effects
- The file weight above applies to all HTML5 files and assets including images, HTML/JS/CSS files, custom fonts, or other assets.
- HTML5 creative requires a minimum lead time of five business days for testing and approval.
- See our HTML5 Guidelines page for more details.