App Content Ad

ESPN (US)

Overview

The Content Ad for ESPN's apps is a Premium API-driven ad unit featuring advertiser branding with dynamic ESPN content. Three different versions of this format are available: News & Notes, Video Content, and Local Integrator.

  • Include popular social share links to drive users.
  • Feature branding alongside ESPN stats and facts, news, or video content.

Available to Serve to These ESPN Apps:

ESPN app cricinfo app fantasy one app

Demos

ETrade

Quick Links

ESPN Confluence

Technical Specifications

Version News & Notes Video Content Local Integrator
Branded Area Dimensions 298x50 (standard)
596x100 (2x density)*		 298x50 (standard)
596x100 (2x density)*		 298x50 (standard)
596x100 (2x density)*
Static Fallback Dimensions 300x250 (standard)
600x500 (2x density)*		 300x250 (standard)
600x500 (2x density)*		 300x250 (standard)
600x500 (2x density)*
File Weight <15k Brand Area / <40k Fallback (standard)

<30k Brand Area / <80k Fallback (2x density)*		 <15k Brand Area / <40k Fallback (standard)

<30k Brand Area / <80k Fallback (2x density)*		 <15k Brand Area / <40k Fallback (standard)

<30k Brand Area / <80k Fallback (2x density)*
File Type PNG, JPG, GIF PNG, JPG, GIF PNG, JPG, GIF
Third-Party Serving No No No
Third-Party Tracking Yes Yes Yes

* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Animation/Ad Behavior
  • Animation is not accepted.
  • In the event of a failure with the API feed, a static fallback 300x250 creative will be served.
  • News & Notes: A carousel of facts will appear below the branded area.
  • Video Content: A thumbnail for a specified piece of ESPN video content will be displayed below the branded area. Video playback occurs in the ESPN video overlay player.
  • Local Integrator: Includes 5 "local ESPN headline" links with a 298x50 branded piece at the top for local article pages, scoreboards, and/or blog pages.
Capping
No capping restrictions.
Restrictions
  • This ad unit must be created in-house by ESPN.
  • Currently, video starts and quartiles are not available within the ESPN App.
HTTPS Compatibility
  • All creative, including third-party tracking tags, must use secure protocol (HTTPS).
  • Any creative that is not fully secure will be sent back for revisions.
Submission Deadline
Please allow five business days for testing and approval.

HTML5 Requirements

This ad must be created in-house by ESPN and will be built to ESPN's HTML5 requirements.

Quick Links

ESPN Confluence