Collaboration Ad
ESPN (US)
Overview
The Collaboration Ad is a special ad format using a sponsored HTML5 card to promote content designed to fit seamlessly within ESPN's content stream. There are three options for the Collaboration Ad: Article, Video, or Image.
- Article and Video options serve across all screen profiles; Image option only serves to mobile web and app.
- Advertiser branding is formatted to match ESPN content and appears in-stream with other content.
- The Collaboration Ad must be built in-house by ESPN; third party serving is not supported.
Available to Serve to These ESPN Properties:
Technical Specifications
| Option 1 - Article | Option 2 - Video | Option 3 - Image (Mobile Only) | |
| Logo | 80x80 (2x density)* <10k saved as transparent PNG |
80x80 (2x density)* <10k saved as transparent PNG |
80x80 (2x density)* <10k saved as transparent PNG |
| Sponsor Name | 20 characters or less (sentence case) | 20 characters or less (sentence case) | 20 characters or less (sentence case) |
| Main Text | 75 characters or less (sentence case) | 75 characters or less (sentence case) | 75 characters or less (sentence case) |
| Main Image | 686x284 (2x density)* <60k saved as JPG |
686x386 (2x density)* <60k saved as JPG |
686x686 (2x density)* <100k saved as JPG |
| Video | N/A | <5MB, MP4. 686x386 (16:9); Video can be up to 60 seconds long. |
N/A |
| Third-Party Serving | No | No | No |
| Third-Party Tracking | Yes | Yes | Yes |
* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Design
- Images/designs not created by ESPN may be submitted, but are subject to editorial approval and may require revisions.
- Designs should use photos or artwork to relate to content. Creative cannot have a transparent background.
- The logo image will be placed at the top of the module.
- Sponsor name must be 20 characters or less.
- Main Text must be 75 characters or less.
Animation/Ad Behavior
- Animation is not accepted.
- The Collaboration Ad will serve to the 8th slot of the page.
Capping
No capping restrictions.
Video
- For the video option, raw assets of larger file size and dimensions may be submitted. These assets will be re-encoded to spec.
- Raw assets may be MP4 or MOV format, but must be 16:9 aspect ratio
Submission Deadline
Please allow five business days for testing and approval.
Restrictions
This ad unit must be created in-house by ESPN.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
Additional Info
The Article and Video versions of the Collaboration Ad will serve across all screen profiles, adjusting in size for the user's device. The Image version is served to mobile devices only. Please note: this advertisement will be served depending on the page layout and not all pages may be eligible to be served this placement.
