Half-Page
ESPN (US)
Overview
The Half-Page is a Premium unit similar to an InContent, but taller, offering more branding real estate. This unit typically appears in the rightmost column of page content.
- The Half-Page space may contain video (3P serving), HTML5 animation, and static images.
- The Half-Page may be first-party served or third-party servd by an approved vendor.
Available to Serve to These ESPN Properties:
Demos
Technical Specifications
| Profile | XL | L | M | S |
| Dimensions | 300x600 | 300x600 | N/A | N/A |
| File Weight | <200k | <200k | ||
| File Type | PNG, JPG, GIF, HTML5 | PNG, JPG, GIF, HTML5 | ||
| Third-Party Serving | Yes | Yes | ||
| Third-Party Tracking | Yes | Yes | ||
| Video (Optional) | Auto-Start: Muted; Must use polite download; 30 seconds max; <1.1MB User-Initiated: <10MB; no duration limit | Auto-Start: Muted; Must use polite download; 30 seconds max; <1.1MB User-Initiated: <10MB; no duration limit |
* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Animation/Ad Behavior
- Total animation time may not exceed 20 seconds.
- No more than three loops of animation are allowed within the 20s limit.
Capping
No capping restrictions.
Video
- Creative with in-banner video must be third-party served.
- Auto-play video must utilize a polite download and must not exceed 30 seconds and 1.1MB.
- Auto-play video cannot be served via YouTube player.
- User-initiated video must not exceed 10MB.
- Video files must include "Play", "Pause", and "Mute" functions at minimum.
- Audio must be user-initiated only on click.
Third-Party Tag
In-house or approved third-party vendor. HTML5 creative can only be served via an approved third-party vendor.
Submission Deadline
Please allow five business days for testing and approval.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
Restrictions
- Creative must have a clearly defined border. Advertisements that are mostly white or lightly colored must include a visible black or dark-colored 1px border.
- Ad profiles cannot be sold on an individual basis. Creative must be submitted for each profile outlined above.
HTML5 Requirements
- HTML5 creative may be first-party served or third-party served from an approved third-party vendor.
- HTML5 creative served first-party by ESPN must adhere to the following:
- - Must use a single click-through URL
- - Cannot include in-banner video
- - Cannot include interactive features such as photo galleries or mouse-over effects
- HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
- The file weight above applies to all HTML5 files and assets including images, HTML/JS/CSS files, custom fonts, or other assets.
- HTML5 creative requires a minimum lead time of five business days for testing and approval.
- See our HTML5 Guidelines page for more details.