Live Player Banner
ESPN (US)
Overview
The Banner is a standard ad unit that appears just above the ESPN Radio Live Player.
- Creative may contain HTML5 animation or static images.
Available to Serve to These ESPN Properties:
Technical Specifications
| Dimensions | 728x90 | 924x50 | 970x66 |
| File Weight | <200k | <200k | <200k |
| File Type | PNG, JPG, GIF, HTML5 | PNG, JPG, GIF, HTML5 | PNG, JPG, GIF, HTML5 |
| Third-Party Serving | Yes | Yes | Yes |
| Third-Party Tracking | Yes | Yes | Yes |
| Video (Optional) | Auto-Start: No video allowed User-Initiated: <5MB; no duration limit | Auto-Start: No video allowed User-Initiated: <5MB; no duration limit | Auto-Start: No video allowed User-Initiated: <5MB; no duration limit |
Animation/Ad Behavior
- Total animation time may not exceed 20 seconds.
- No more than three loops of animation are allowed within the 20s limit.
Capping
No capping restrictions.
Video
- Creative with in-banner video must be third-party served.
- User-initiated video must not exceed 5MB.
- Video files must include "Play", "Pause", and "Mute" functions at minimum.
- Audio must be user-initiated only on click.
Third-Party Tag
In-house or approved third-party vendor. HTML5 creative can only be served via an approved third-party vendor.
Submission Deadline
Please allow five business days for testing and approval.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
Additional Info
- Creative not paired with a Wallpaper must have a clearly defined border. Advertisements that are mostly white or lightly colored must include a visible black or dark-colored 1px border.
HTML5 Requirements
- HTML5 creative may be first-party served or third-party served from an approved third-party vendor.
- HTML5 creative served first-party by ESPN must adhere to the following:
- - Must use a single click-through URL
- - Cannot include in-banner video
- - Cannot include interactive features such as photo galleries or mouse-over effects
- HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
- The file weight above applies to all HTML5 files and assets including images, HTML/JS/CSS files, custom fonts, or other assets.
- HTML5 creative requires a minimum lead time of five business days for testing and approval.
- See our HTML5 Guidelines page for more details.