Outstream Video
ESPN (US)
Overview
Outstream Video is a video experience which displays within content on ESPN. As the user scrolls down an ESPN story page they are presented with a muted video advertisement, and can enable audio upon click. ESPN's Outstream Video partner is Teads.
- Outstream video appears on story pages, between paragraphs in the content.
- Users can unmute the video on click.
- VAST and VPAID are accepted (see below).
Available to Serve to These ESPN Properties:
Technical Specifications
| Format | Teads inRead Landscape |
| File Weight | <10MB |
| File Type | MP4, VAST 2.0 and 3.0, VPAID JS |
| Video | 16:9 aspect ratio 24 fps 1280x720 dimensions |
| Third-Party Serving | Yes |
| Third-Party Tracking | Yes |
Video
- Dimensions will be scaled depending on the platform to which the ad is served. The original video submission should be sized at 1280x720.
- Video submissions will be re-encoded by Teads for optimal playback on all devices.
- Overall video length may vary as long as it meets the 10MB file weight requirement. To balance video quality with size, ESPN recommends videos around 60 seconds or less.
- Video will auto-play muted once at least 50% of the creative is in view.
- Audio must be enabled on click only.
Animation/Ad Behavior
- Video will auto-play muted once at least 50% of the creative is in view.
- Audio must be enabled on click only.
Capping
There are no capping restrictions for Outstream Video.
Third-Party Tag
VAST 2.0/3.0 or VPAID tag from approved third-party vendors. Third-party impression and click tracking is allowed. Live creative served by Teads.
Submission Deadline
Please allow five business days for testing and approval.
Restrictions
Story pages only. This unit can run across desktop, tablet, and mobile web.
HTTPS Compatibility
- All creative, including third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
