Vertical Video + Carousel
ESPN (US)
Overview
The Vertical Video + Carousel ad is a premium ad unit for mobile devices featuring a vertically-oriented creative with video. Just below the main video is an image carousel with accompanying description text that users can interact with.
- Users can play video or scroll through the image carousel with CTA text at the bottom.
- Description text changes with the carousel images.
- Must be built and served in-house by ESPN. Third-party tracking is supported.
Available to Serve to These ESPN Properties:
Technical Specifications
| Video | Carousel Images | Logo | |
| Dimensions | 1280x960 (4:3 aspect ratio, 2x density) |
470x370 (2x density) |
Hi-Res EPS file |
| File Weight | <10MB | <150k | N/A |
| File Type | MP4 | JPG/PNG | EPS |
| Third-Party Serving | No | No | No |
* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Required Assets to be Delivered to ESPN
- One 4:3 aspect ratio video (1280x960)
- One 1280x960 video thumbnail (2x density)
- Minimum of three carousel images, maximum of six images.
- Each carousel image must include a title and description text, 355 characters max.
- Hi-Res EPS logo (will be formatted during creative build)
- Any necessary font files. Must be Adobe Fonts or webfont files (EOT, WOFF, WOFF2, SVG are accepted). Free fonts, including Google Fonts, are not accepted.
- CTA text, 10 characters max.
Animation/Ad Behavior
- Video playback must be user-initiated on click only. No autoplay.
- Clicking anywhere on the video image will initiate playback.
- Users may scroll through the image carousel using the arrow buttons. Images not in focus will darken while the focused image will be in full color.
- Focused image titles and descriptions will fade in and out as users scroll the images.
- Client logo and CTA will click to open in a new window. Logo must be placed in the CTA area.
Video
- Video playback must be user-initiated on click only.
- Filesize must be 10MB or less, no duration limit. 4:3 aspect ratio.
- Video will open in native player. Custom or embedded video players are not supported.
Capping
No capping restrictions.
Third-Party Tag
Must be built and first-party served by ESPN. Third-party impression and click tracking is allowed.
Submission Deadline
Please allow a minimum of ten business days for testing and approval.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
