Vertical Shoppable
ESPN (US)
Overview
The Vertical Shoppable ad is a premium ad unit for mobile web featuring a vertically-oriented image with interactive hotspots for the products featured.
- Drive users directly to products featured in your creative.
- Must be built and served in-house by ESPN. Third-party tracking is supported.
Available to Serve to These ESPN Properties:
Technical Specifications
| Background Image | Product Images | Hotspot Image | |
| Dimensions | 1280x1920 (2x density, scaled to 640x960) |
500px max height | 100x100 |
| File Weight | <250k | <250k | <250k |
| File Type | JPG/PNG | JPG/PNG | JPG/PNG |
| Third-Party Serving | No | No | No |
* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Required Assets to be Delivered to ESPN
- One background image
- One hotspot image
- Minimum 2 product images, maximum 8 products.
- Each product must include: one product image, product title, product brand, and price. 50 characters max length for copy.
- Any necessary font files. Must be Adobe Fonts or webfont files (EOT, WOFF, WOFF2, SVG are accepted). Free fonts, including Google Fonts, are not accepted.
Animation/Ad Behavior
- The Vertical Shoppable features a single background image with 1-8 hotspot images overlaid on top.
- The product hotspots pulse periodically to spur user engagement and the pulse frequency can be adjusted as desired.
- The product hotspot animation runs indefinitely.
- Product panels slide up and down when a product hotspot is clicked and can be closed with the close button.
- The product title is displayed once the product panel is opened.
Video
Not accepted.
Capping
No capping restrictions.
Third-Party Tag
Must be built and first-party served by ESPN. Third-party impression and click tracking is allowed.
Submission Deadline
Please allow a minimum of ten business days for testing and approval.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
