Vertical Video
ESPN (US)
Overview
The Vertical Video ad is a premium ad unit which features a unique video experience that serves only to mobile web. It is built in-house by ESPN and developed specifically for the S screen profile.
- When the ad is 50% in view, the muted 6 second video animation will begin.
- Users can unmute the ad to view the complete :30 video.
Available to Serve to These ESPN Properties:
Demos
Technical Specifications
| Endcard | CTA/Logo | Auto Start Video | User Init Video | Banner | |
| Dimensions | 640x1138 | 500x220 | 640x1138 (9:16 aspect ratio) |
640x1138 (9:16 aspect ratio) |
320x50 (standard) 640x100 (2x density)* |
| File Weight | <80k | <20k | <1MB | <5MB | <40k |
| File Type | JPG | Transparent PNG | MP4 | MP4 | JPG |
| Third-Party Serving | No | No | No | No | No |
* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Video
- Auto-play video must use a vertical aspect ratio. Creative submitted in alternate dimensions will need to be reformatted by the client/advertiser.
- Auto-play video is limited to 6 seconds in length. User-initated video may be up to 30 seconds in length.
- User-initiated video may use vertical or landscape format. Landscape video will have letterboxing.
- User-initiated video must not exceed 5MB.
- The video clip and Endcard will feature an overlay logo/CTA graphic. Video clips should be free of all text or logos that may affect viewability of the CTA portion of the creative.
- If it is not possible to remove all text from videos, it must be positioned so the top 75px and bottom 125px of the creative are free of all text or logos as they will be obscured by the "ADVERTISEMENT" callout and "TAP TO WATCH" CTA respectively. Please check the viewability of your creative using the Vertical Video Photoshop template.
- User-initiated video plays inline on Android, in native player on iOS devices pre-iOS X.
Animation/Ad Behavior
- The dimensions of the ad unit will be scaled for the user's device.
- The unit auto-plays when more than 50% of creative appears on screen.
- Auto-play video is limited to 6 seconds and will loop three times before displaying the endcard.
- The endcard is a static panel which cannot animate. It is strongly encouraged that endcard still frame be void of logos and text so that it does not compete with logo/CTA.
- Tapping the intro video, CTA/unmute/replay buttons, or Endcard will play the full user-initiated video experience. Tapping the CTA/Logo or user-initiated video will result in a clickthrough.
Capping
The Vertical Video 6-second auto-play video is not capped.
Third-Party Tag
Must be first-party served by ESPN. Third-party impression and click tracking is allowed.
Submission Deadline
Please allow five business days for testing and approval.
Restrictions
The Vertical Video S will be visible to users with a screen resolution less than or equal to 767px wide.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
Additional Info
Advertisement and scroll text will be added to the top and bottom of the creative (see above example).
