ESPN Media Kit

Overview

The Billboard is a Premium unit as part of the UAP that remains fully expanded until collapsed by the user. The added benefit of this unit is that it does not automatically collapse like Pushdown units, providing a powerful branding opportunity.

The Billboard space allows for a large user-initiated video (3P served).
This ad is available only on the Large screen profile; XL, M, and S will be served alternate units.

Demos

Quick Links

ESPN Confluence

Technical Specifications

Profile	XL	L	M	S
Dimensions	970x250	970x250	N/A	N/A
File Weight	<250k	<250k
File Type	PNG, JPG, GIF, HTML5	PNG, JPG, GIF, HTML5
Third-Party Serving	Yes	Yes
Third-Party Tracking	Yes	Yes
Video (Optional)	Auto-Start: Muted; Must use polite download; 30 seconds max; <2.2MB User-Initiated: <20MB; no duration limit; must include "play", "pause", and "mute"	Auto-Start: Muted; Must use polite download; 30 seconds max; <2.2MB User-Initiated: <20MB; no duration limit; must include "play", "pause", and "mute"

Animation/Ad Behavior

Up to 30 seconds of animation/video is allowed without user-interaction.
The Billboard persists on the page in the same state that the user left it:
- If a user leaves the Billboard open, it will remain open even if the user leaves the page and then returns
- If a user closes the Billboard, the Billboard will remain closed even if the user leaves the page and then returns

Capping

Capping is controlled by the user; see "Animation/Ad Behavior" above.

Video

Creative with in-banner video must be third-party served.
Auto-play video must utilize a polite download and must not exceed 30 seconds and 2.2MB.
Auto-play video cannot be served via YouTube player.
User-initiated video must not exceed 20MB.
Video files must include "play", "pause", and "mute" functions at minimum.
Audio in the auto-play video must be user-initiated on click.

Third-Party Tag

In-house or approved third-party vendor. HTML5 creative can only be served via an approved third-party vendor.

Submission Deadline

Please allow five business days for testing and approval.

Restrictions

The Billboard will be available for users with a browser window width between 1279px and 1024px.

HTTPS Compatibility

All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
Any creative that is not fully secure will be sent back for revisions.

Additional Info

Due to this placement being only available for Large screen profiles, the remaining profiles for XL, M, and S will serve either a Banner or Pushdown equivalent. Please consult with your account manager to discuss availability.
Third-party served Billboards must contain "Close Ad" text with button in the top right area of the ad unit. This button will collapse the entire ad until re-expanded by the user.
Site-served assets will have the "Close Ad" text and button overlaid automatically. The top right 130x35 pixel area of the ad should be free of logos, text, or patterns to ensure legibility.
After collapse, "Show Ad" text with a re-expand button will remain in the right side of the collapsed ad space. This button will allow the user to re-expand the ad to its full expanded dimensions.
Third-party creative/ad tags must have a z-index set below 999999.

HTML5 Requirements

HTML5 creative may be first-party served or third-party served from an approved third-party vendor.
HTML5 creative served first-party by ESPN must adhere to the following:
HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
The file weight above applies to all HTML5 files and assets including images, HTML/JS/CSS files, custom fonts, or other assets.
HTML5 creative requires a minimum lead time of five business days for testing and approval.
See our HTML5 Guidelines page for more details.

Quick Links

ESPN Confluence