ACC rebrands, unveils new logo

The ACC has a new look as it heads into a new era.

The league unveiled a redesigned logo on Thursday, the centerpiece of a rebranding effort made with its new membership and recent expansion in mind. In its news release, the ACC describes the new look in this way:

Set in a custom-designed font created specifically for the league, the logo leans forward toward the conference’s ever-present goal of excellence. The lettering is accentuated by a bold, silver underline that symbolizes the ACC’s journey toward a bright future.

“The ACC is well-positioned for many future successes and we are pleased with our new branding that reflects our limitless potential,” commissioner John Swofford said in a statement. “The new, contemporary look modernizes and energizes the ACC mark, and, at the same time, still reflects the league’s history and rich tradition. ...

“With the recent expansion of our league and the addition of Louisville on July 1, it seemed a natural time to update our brand. We feel that it well represents the high standard and values the ACC has held for more than 61 years.”