While Colts vice chairman Bill Polian told Ian Rapoport "the stars will still shine" with NFL kickoffs being moved up to the 35-yard line, it's a rule change that will benefit teams like Indianapolis who do not have particularly threatening return games or tight coverage.
Likewise, it will hurt a team like the Titans, who sent rookie return man Marc Mariani to the Pro Bowl last season.
It should do a great deal to help the division's kickers grow their touchback number, as all four were in the top half of the league in the category last season.
Here are the 2010 touchback numbers for the AFC South kickers, with the percentage of the team's total kickoffs that were touchbacks:
Rob Bironas, Tennessee, 17 (22.4)
Pat McAfee, Indianapolis, 16 (17.6)
Josh Scobee, Jacksonville, 15 (19.7)
Neil Rackers, Houston, 13 (15.1)