XLVI a ratings winner in AFC South cities

The cities of the AFC South loved the Super Bowl.

The TV ratings for Super Bowl XLVI show three of our four cities to rank in the top seven, according to News Channel 5, the CBS affiliate in Nashville.

Host city Indianapolis posted a 56.4 rating, second only to Boston (56.7). Nashville and Jacksonville tied for sixth at 53.5.

Ratings estimate the size of the TV audience as a percentage of a market.

Shares represent the percentage of households with TVs on that are watching a given show at a given time. Those numbers were also big in Indy (79), Nashville (74) and Jacksonville (70).

What’s it mean?

Indianapolis certainly wanted to see itself on display. Nashville is a big-time NFL city where the Titans regularly draw gigantic ratings. Jacksonville is more of a surprise to me. No Jaguars connections. No Tim Tebow connection. It’s a nice signal about the market’s interest that I bet new owner Shahid Khan uses to show his market’s potential.