Even though the NFL season is still seven weeks away, there was some gamesmanship going on between a couple of teams Thursday morning (insert your winking face emoji right here).
The Baltimore Ravens announced the launch of a customized, team-branded emoji keyboard a day after the Jaguars debuted theirs. The Jaguars believed they were the only NFL team with one. Not so fast, the Ravens are now playfully saying to their former AFC Central division rival.
The Ravens' official Twitter account responded to the Jaguars with this post:
The Ravens' keyboard is compatible with virtually any mobile messaging app or social network, giving fans the ability to send more than 80 emoji and stickers to friends and family. The keyboard is available for download in Apple’s App Store and Google Play.
The Ravens' emojis include a purple face sporting Joe Flacco's playoff Fu Manchu, four jerseys (Flacco, Ray Lewis, Ed Reed and Terrell Suggs), a purple crab, the roman numerals of both Super Bowl championships and team logos.
"The Ravens constantly strive to find new ways for fans to engage with our brand," said Michelle Andres, Ravens senior vice president of digital media & broadcasting. "We are one of the first NFL teams to develop an emoji keyboard because we know it will spur social shares for unprecedented fan engagement."
The Ravens are also one of the first NFL teams to partner with Twitter to utilize the Twitter Mirror, which provides fans an enhanced Twitter experience. The Mirror gives fans a fun, behind-the-scenes look at player, coach and fan selfies that can be visually modified and Ravens-themed.
"As one of the first teams in the NFL to make customized emoji available to its fan base, the Ravens are leading the charge when it comes to the best way to engage fans with fun and spirited content that they can share with friends, family and social networks," said Evan Wray, co-founder and vice president at Swyft Media. "Emoji keyboards are the equivalent of digital swag that diehard fans can carry with them wherever they go to represent the team they love."