It's official: No new name for the Big 12

The Big 12 will not change the name of the conference, according to a report on the league's website.

“Most people believe that the Big 12 is the name on the banner under which we have competed, under which we’ve won national championships,” Beebe said. “I think the name we have is the name we’re going to continue with.”

The Big 12's board of directors made the decision. The Big Ten, which has had 11 teams since 1993 and will officially add a 12th in Nebraska this summer, will remain the Big Ten.

The Pac-10, which adds Utah and Colorado this summer, has already unveiled its new brand for the newly-named Pac-12 Conference.

The Big 12 plans to debut its new branding initiative during Big 12 media days on July 25-26.

I've said since last summer the Big 12 needed to keep its name, if for no other reason than a sensible, snappy alternative didn't exist. Good call on the part of all involved.

Now, about that logo...