No new look on the way for Big 12

The Big 12 announced back on May 23 it wouldn't be changing its name, but other details sounded like they'd be on the way.

The league alluded to a new branding initiative that it planned to unveil at Big 12 media days in Dallas in July.

But on Thursday at Big 12 meetings in Kansas City, the league announced its logo, like its name, wouldn't change.

I've said several times on the blog since last summer that I believed the Big 12 needed a new logo to replace its current look which, for obvious reasons, looks like it was designed in 1996.

That said, keeping it is hardly unreasonable. Though a re-branding might be a nice change for the Big 12, its logo isn't one that people hate. Changing the logo can change that very quickly.

As the Big Ten learned earlier this year, change can backfire.

So, from that perspective, the Big 12 can still ride its good vibes from the recent television deal that helped cement the future.

A few other notes from Big 12 meetings in Kansas City on Thursday:

  • The Big 12, aligning with a previously expressed intent, kept the spirit of the divisional three-way tiebreakers as the Big 12 North and South merge into one league next fall. If head-to-head results can't decide a three-way tie, the second tiebreaker is each's record against the next-highest placed teams in the league. If that doesn't decide it, the title will come down to the BCS standings, as has been the case in the Big 12 South in 2010 and 2008. That tiebreaker has been controversial at times, but I don't see any better alternative, and in addition, it gives the Big 12 its best chance to place a team in the national title, which is good for everyone.

  • It's not football-related, but the second biggest news was the official restructuring of the Big 12 hoops tourney in a 10-team bracket. The top six teams get first-round byes while the bottom four teams play to reach the quarterfinals.

  • Most Big 12 officials expressed support for the BCS's staying power in the face of questioning from the Department of Justice, which is scheduled to occur at some point this summer. Commissioner Dan Beebe earned the line of the day in the direction of the Department of Justice, quipping that "it's good to know that they've chased down all of the people who caused our banking system to have problems."