How was Justin Blackmon so effective?

You see the stat line.

That's the big stuff. Eight catches, 186 yards and Justin Blackmon tied his career high with three touchdowns.

How'd he do it?

Chris Brown of Smart Football breaks down one scheme on Grantland that helped Blackmon spark Oklahoma State's 41-38 win over Stanford in overtime.

Oklahoma State has excelled for both of the past two years with "packaging concepts," and in this case, putting different "coverage-beating" pass concepts to each side of the field. Doing this gives quarterback Brandon Weeden options on where he wants to go with the ball, depending on the pass coverage. On this play, the Cowboys lined up with three receivers to the left and Blackmon, as the split end and the running back, the versatile Joseph Randle, to the right. The pass concept to the three-receiver side was a staple of Oklahoma State’s offense: the stick concept. On stick, an outside receiver runs a vertical route and an inside receiver runs to the flat, while a third receiver runs a "stick" route, essentially just hooking up at five or six yards. This creates a stretch on the defense in the form of a triangle, and is good against almost all zone coverages and some man-to-man looks.

Football 202, you might say. Check it out. You'll probably learn quite a bit.