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Baylor's sales pitch: This is America!

If Baylor doesn't get into the college football playoff, it won't be for lack of effort.

The school hired a PR firm. They produced written talking points for head coach Art Briles.

And they even took the patriotic route Saturday night, with Briles asking ESPN's Holly Rowe on national TV after the Bears' win over Kansas State: "What country do we live in?" Watch it in all of its glory:

Playing off of that, the official Baylor football Twitter feed sent out this late-night, America-themed message.