MSU to unveil new brand identity Friday

Michigan State athletic director Mark Hollis will introduce the school's new brand identity program at a news conference at 3:15 p.m. ET Friday.

The school will unveil new uniforms for its teams, including football, which will be used for the 2010-11 athletic season. Players from the football, men's basketball, women's basketball, hockey and volleyball teams will model the new unis Friday.

One thing that won't change is the Spartans' logo. Michigan State fans were up in arms in February after a new proposed logo appeared as part of a trademark application filed by the university with the U.S. Patent and Trademark office.

Michigan State and Nike spent nearly two years putting together a new brand identity program for Spartans athletics. The goal was to portray a consistent image for Michigan State teams.

“We have been an athletics program of different greens, logos, word-marks and uniform quality," Hollis said in a statement in February. "There has been a lack of consistency with regard to our brand. This inconsistency was a result both of using multiple suppliers for our apparel and of uniform decisions being made without a department-wide focus. ... Our primary objective is to achieve a strong and consistent Spartan brand."