Jim Harbaugh doesn't need the media to sell Michigan

Well, certain corners of the college football world are abuzz over Jim Harbaugh’s dud of an interview Wednesday morning with Colin Cowherd on ESPN Radio.

This was bound to happen. And it ranks as perhaps the non-story among all non-stories in Harbaugh’s offseason full of random events blown out of proportion.

You thought the first-year Michigan was disengaged in his five-minute chat with Cowherd? Check out these eight minutes of enthusiasm unknown to mankind from April on the Big Ten’s spring teleconference.

Or don’t listen and take my word; nothing happened.

For what it's worth, Harbaugh responded Wednesday afternoon to the attention generated by the radio appearance.

This is Harbaugh. He is intelligent, obviously, and possesses the ability to offer plenty of insight for the media. See Michael Rosenberg’s Sports Illustrated feature in May.

But when Harbaugh doesn’t want to talk, don’t expect him to play along for the sake of avoiding an uncomfortable situation. More often than not, Harbaugh appears set to offer nothing more than a minimal look behind the maize-and-blue curtain in Ann Arbor, as reporters who covered the Wolverines in spring practice learned quickly.

All of it means essentially nothing to his quest for championships at Michigan.

Harbaugh, like many of his peers in the NFL, is generally not interested in selling his program on the media’s time. He doesn’t need additional exposure to get the attention of recruits. He can do it on his terms, through his own social-media musings or with the help of Michigan’s publicity machine.

As for Wednesday debacle, that’s Harbaugh. Nice that a larger audience finally gets to meet him.