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          Big Ten Blog

          Recruits react to Michigan football joining Jordan brand

          • Tom VanHaaren, ESPN Staff WriterAug 13, 2015, 08:46 PM ET
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            • ESPN staff writer
            • Joined ESPN in 2011
            • Graduated from Central Michigan
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          Michael Jordan himself announced on Thursday that Michigan's football team will be the first football program to don the Jordan brand apparel when the Wolverines join forces with Nike in 2016.

          The announcement took off on twitter and recruits took note. It caused a big enough stir when it was announced Michigan would switch from adidas to Nike, but now being the only program to wear the Jordan brand has also created commotion. ESPN 300 receiver Nate Craig-Myers thinks the new deal is something that could help Michigan sell what makes them different from other programs. "It's going to interest a lot of kids with the brand because everyone loves that brand," he said. "To be the only program with Jordan will definitely help." Isaac Nauta, an ESPN 300 tight end target, agrees with Craig-Myers and says it's something that he was excited about right away. "I love the Jordan brand and I was super happy Michigan went with Nike," Nauta said. "Everyone loves to be decked out in the best and newest gear, so that definitely helps." The move is just another big splash new coach Jim Harbaugh and his staff have made since coming to Michigan. If the season goes well, recruiting could start to skyrocket for the Wolverines.