A ticket to the Rose Bowl Game Presented by Northwestern Mutual is the hottest of the college football postseason.
And you can thank Iowa.
The school, preparing for its first Rose Bowl in 25 years, capped requests on Thursday for its 22,000-ticket allotment at 54,381. Iowa will notify fans Monday on the status of their requests.
The Hawkeyes' 16-13 loss to Michigan State in the Big Ten championship game, apparently, did little to dampen enthusiasm. No. 5 Iowa has won a school record 12 games ahead of its New Year’s Day meeting with No. 6 Stanford in Pasadena, California.
The average resale price of a ticket to the Rose Bowl has outpaced all others by a significant margin. Seats to the game are selling for $691, according to ticket aggregator SeatGeek, and $633 through StubHub.
StubHub and SeatGeek both report 31 percent of Rose Bowl sales to addresses in the state of Iowa, followed by California at 20 percent. SeatGeek lists Illinois addresses third at 10 percent and Wisconsin with 5 percent of sales.
The next priciest postseason tickets sold, by comparison, according to SeatGeek, are for the Capital One Orange Bowl ($333), the Goodyear Cotton Bowl ($323), BattleFrog Fiesta Bowl ($226) and Buffalo Wild Wings Citrus Bowl ($169).
Only the Cotton and Orange, sites of the College Football Playoff semifinal games, have outperformed the Rose in terms of tickets sold through StubHub.
Iowa fans left without tickets will perhaps look to help from Stanford, as Michigan State fans did before the 2014 Rose Bowl. That game, fueled by MSU interest, ranked as the most expensive Rose Bowl of the past six years on the secondary market, according to SeatGeek, with a final average selling price of $576.
The Rose Bowl demand this year may dip before kickoff, though it has shown no signs. In fact, SeatGeek reports an average resale price of $940 over the past three days.
By comparison, the highest-priced NFL game this year on the secondary market, according to SeatGeek, was $525 for the Packers at Broncos on Nov. 1.