The New England Patriots will wear black-ribbon logos on their helmets Sunday in honor of the 26 victims of Friday's Connecticut elementary school tragedy.
The Patriots will also light 26 white flares during a moment of silence before Sunday night's game against the San Francisco 49ers.
New England sees Newtown as part of its fan base and had a direct connection with Friday's tragedy.
The Kraft family that owns the Patriots also owns a box company, Rand-Whitney, that has factory less than two miles from Sandy Hook Elementary School.
Rand-Whitney's parking lot was used Friday as a meeting area for media members after the tragic shooting at the school, a Patriots official said this weekend.
The New York Giants will honor the victims by having S.H.E.S. (Sandy Hook Elementary School) written on their helmets for Sunday's game against the Atlanta Falcons.