The New England Patriots made several shrewd decisions that helped produce a Super Bowl championship last season. Now they're kicking off 2015 with a decision that is sure to please its fan base: All tickets will remain the same price.
Season-ticket holders received this news over the past few weeks in a letter from owner Robert Kraft and team president Jonathan Kraft.
As part of the letter, the Krafts wrote, "Last season, we introduced variable ticket pricing and received very favorable feedback from Season Ticket Members. In 2015, we will keep the variable pricing model by game and the cost of each season ticket will remain the same as last year. ...
"Thank you, once again, for your amazing support of our franchise and creating the energy and excitement throughout the season that helped us do our jobs and achieve our goals. We are already counting down the days until we unveil our fourth Super Bowl Championship banner with all our Season Ticket Members and look forward to another memorable night at Gillette Stadium to kick off the 2015 season."
The letter also noted that a number of stadium construction and enhancement projects are underway, including a new lounge at field level, a fantasy zone, and an expansion of the pedestrian bridge underneath the lighthouse.
"We will continue to invest in improvements and technologies that will provide new opportunities for fan engagement now and in the future," the Krafts wrote.