The cleats have an image of Newton dabbin' on one and doing his "Superman" move on the other.
Under Armour had the cleats made after Newton did the Atlanta-based dance called the dab in the end zone after a fourth-quarter touchdown run at Tennessee two weeks ago.
Newton was criticized by a Nashville, Tennessee, mother who was at the came with her 9-year-old daughter. She wrote Newton a letter saying the dance was inappropriate, but she later changed her stance after hearing Newton explain he meant no offense.
Newton said the dance took him to his "happy place."