Ezekiel Elliott celebrates record TD with leap into Salvation Army kettle

Ezekiel Elliott celebrated rushing touchdown No. 13 with a leap into the Salvation Army kettle. Tom Pennington/Getty Images

ARLINGTON, Texas -- Ezekiel Elliott won’t soon forget his franchise-record setting 13th rushing touchdown of his rookie season.

Neither will anybody else given how much it will be replayed in the future.

The Dallas Cowboys running back celebrated by jumping into one of the oversized Salvation Army red kettles in the end zone, quickly hiding from everybody before popping out. After conferring, the officials threw a flag for unsportsmanlike conduct, so Elliott couldn’t hide that much.

Elliott broke Tony Dorsett’s team record for most touchdown runs by a rookie in Dallas history with the 2-yard run on third-and-goal that gave the Cowboys a 10-3 lead in the second quarter.

If the Cowboys were upset, they didn't show it. Management allowed the penalty to be shown on the center-hung digital board before the ensuing kickoff. They were made even happier after the Buccaneers’ next drive started at their 22 and the Dallas defense forced the Bucs into a three-and-out.