The Ring magazine -- the “Bible of Boxing” -- has chronicled nearly a century of the sport’s rich history since it was founded in 1922. While the magazine still publishes a printed product, it has done what seemingly most publications have done, which is concentrate the bulk of its coverage on its website.
Now the venerable Ring brand, owned by Golden Boy promoter Oscar De La Hoya (just the fifth owner in Ring history) is making a major move with its fight coverage. It will become an outlet for live boxing, not just stories about those fights.
The magazine’s website, ringtv.com, will begin streaming live fights via Roku, Amazon Fire and (eventually) Apple TV beginning Sept. 4.
It will start with live streaming coverage of two Golden Boy fight cards per month, including its “LA Fight Club” series, which lost its English-language home on Fox Sports 1 this summer when Golden Boy’s contract was not renewed. Golden Boy found a home for the Spanish-language telecast on Estrella TV.
Besides the Golden Boy bouts (and other video content), Ring said it will work with other boxing promoters from around the world to secure American streaming rights for non-Golden Boy events.
“The boxing fan of today is interested in following the sport through multiple mediums: cable, [video on demand], print, mobile, online and streaming video,” said Michael Rosenthal, Ring’s editor in chief. “Our fan base is loyal and eager to watch not only live, action-packed fights but everything that goes into making those fights. That includes training, press conferences, weigh-ins and more. The Ring TV app will help us deliver that type of content to fans all over the world.”
Ring also plans to provide on-demand fights from the Golden Boy library.
De La Hoya said he was glad to be able to put his Ring platform to good use by showing live fights regularly as well other fight-related activities.
“Now, no matter what language fans speak, they will be able watch future world champion fighters at the beginning of promising careers either on The Ring TV or on Estrella TV,” De La Hoya said.