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Packers not done renovating Lambeau Field

GREEN BAY, Wis. -- Although there's a significant focus on developing the area around Lambeau Field known as the Titletown District, the Green Bay Packers aren't done with the stadium, either.

The latest project will be a $55 million renovation of the 168 luxury suites, which have not been updated since the major stadium expansion in 2003.

Packers president Mark Murphy said Monday, when the team released its annual financial report that showed record revenues, that the major change will allow suite holders to open the windows to the stadium. In the current configuration, the windows cannot be opened.

"I think the fans [in the suites] really want to feel that they're connected with the game," Murphy said. "So that will be the biggest improvement there."

It's part of an ongoing effort by the Packers to improve the in-stadium experience for fans -- and therefore increase their home-field advantage -- that began in 2011 with a new sound system and included new video boards, more gates to improve crowd flow on the way in and out, and the expanded seating in the south end zone in the years that followed.

Last year, the Packers also began selling standing-room-only tickets on a single-game basis, and Murphy said that will continue this season.

Renovation to the suites will take place the next two offseasons.

Murphy also said the Packers have devoted "significant" resources to improving the Wi-Fi capabilities in the stadium on game days.

The Packers, who have $280 million in their reserve fund, according to treasurer Mark McMullen, have not used any public funding for these improvements, Murphy said.

As far as tickets go, Murphy said the waiting list is at 115,000.

The Packers have decided not to use a variable-pricing model in part because they are sold out on a season-ticket basis and in part because they have two separate season-ticket packages -- one for Green Bay ticket holders and another for Milwaukee ticket holders.

That means preseason games will continue to have the same face-value price as regular-season games.

"We continue to study the variable pricing," Murphy said. "I believe a majority of teams in the league have moved to that. For us, what complicates it a little bit is that we have two season-ticket packages. How do you apply variable pricing where it's fair to both of them?"