HOUSTON -- On the first day of his 13-year, $200 million sneaker deal with Adidas, Houston Rockets guard James Harden said it wasn’t about the money but about being branded and having a say in how he’s marketed.
“Just everything, however I want it, I have a say-so,” Harden said after Thursday’s practice. “I have a voice that can and will be heard. I have a pretty strong voice, whether it’s designing my shoe, designing my clothing, just everything, everything that the brand has to offer. I’ll definitely voice my opinion.”
Harden’s day began with a video and pictures posted on Twitter and Instagram of a large Adidas truck that pulled up to his house with a large shipment of boxes.
Harden tried on a pair of white Adidas, called Crazylight Boost, and said, “Swag.”
Harden wore the shoes during Thursday’s practice and said he was trying to get a comfort level with them.
“It’s very special; it’s always great when you have a brand that wants you and will do whatever it takes to get you and market you the right way,” Harden said. “This is another opportunity for me and Adidas to grow as one. I’m excited for the opportunity and I will definitely seize it.”