And put it on the Chiefs’ tab.
President Mark Donovan and his staff wanted to find a way to thank their ticket holders who are heading across the pond or coming from elsewhere.
"What we came up with was, let’s figure out a way to buy them a beer," Donovan said. "The idea is if you’re coming to London, whether you came in on a train from Manchester where you live or whether you came over on a flight or whether you came in from Germany because it’s easier to get to London than Kansas City, you came to support the Chiefs and we want to buy you a beer."
The Chiefs will take over The Admiralty, a pub in London’s Trafalgar Square, from 3 to 6 p.m. local time on Oct. 30 and pour for their fans. The Chiefs preferred the party to be later in the evening, but had trouble finding a pub that could accommodate them because the Rugby World Cup is being held in London at the same time.
"It’s literally meant to be, 'Come to London, come to the pub, we’re buying the beers,'" Donovan said. "Of all the people I’ve talked to, and I’ve talked to CEO levels who are going with clients, to season-ticket holders at training camp, and they’ve wanted to know the plans for people who are going to be there. And I’ve told them, 'I’m buying you a beer, so come see me.'"
The Chiefs believe about 800 ticket holders will make the trip to London for the game.
"We’ve been pleasantly surprised by the number of fans who have told us they are going to London," Donovan said. "They’re taking advantage of the opportunity."
The NFL will sponsor events for fans on Saturday and before kickoff on Sunday, including a tailgate at Wembley on the day of the game.
This is the Chiefs’ first international regular-season game, which was supposed to be played at Arrowhead Stadium. They have played preseason games in Germany, Mexico and two in Japan.
The game-day atmosphere can’t possibly be like that at Arrowhead, which is renown for the occasionally elaborate pregame tailgate. Arrowhead is also one of the NFL’s iconic venues and can be an intimidating place for opposing teams to play.
Donovan said an effort would be made to make the atmosphere as much as possible like that at Arrowhead.
"We do expect there to be a pretty cool atmosphere there," he said. "We’ll have 80,000 Chiefs flags flying. We’re actually giving them out as you go into the stadium. So it will have that feel. There’s some extra signage they’ll put up because it’s a soccer stadium. The seats are so low in the first 10 or so rows, they’re so flat you actually can’t see. They’ve blocked those off and they’ll put some Chiefs signage up there. On the TV broadcast, you’ll see a lot of red."