Sources: Clippers looking to rebrand in offseason

LOS ANGELES – The Los Angeles Clippers are exploring changing their logo, colors and uniforms and could introduce changes as early as this offseason, multiple sources told ESPN.

Clippers owner Steve Ballmer has been looking to rebrand the team since purchasing the franchise for a record $2 billion in August and has been reviewing possible changes since November when he hired Gillian Zucker as president of business operations.

Early designs of two of the Clippers’ proposed new uniforms were posted online by Paul Lukas of ESPN.com and Uni Watch. The redesign, however, is still in the early stages and team sources cautioned that the leaked images were simply two of many options being looked at.

“Of course I’ve seen it but I haven’t really looked at it,” Doc Rivers said Friday when asked about the possible new uniforms. “I don’t mind change. I think change is good.”

While the Clippers are looking to rebrand the team this offseason, that rebranding, according to sources, will not include changing the team name. Ballmer was asked about possibly changing the name earlier this season and said that was not something he was considering.

“The word Clippers means something now; it didn’t mean much probably a year and half ago but it means something today,” Ballmer said. “If I was to give you my visceral view, my track record is on display. Here we are, 30 years later and Windows is still called Windows. It hasn’t changed its name.”