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Lakers announce front-office promotions, reveal analytics staffers

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Lakers' front office focused on analytics (3:13)

ESPN Lakers reporter Baxter Holmes breaks down the recent promotions in the Lakers' front office. (3:13)

The Los Angeles Lakers announced multiple front office promotions Friday, including moving Jesse Buss -- a member of the family that has long owned the team, and a descendant of famed former Lakers owner Dr. Jerry Buss -- into the role of assistant general manager/director of scouting.

Other promotions include promoting Ryan West -- son of former Lakers Hall of Fame player and executive Jerry West -- to director of player personnel. And Clay Moser was promoted to assistant coach/director of basketball strategy.

Jesse Buss spent the past three seasons as the Lakers’ director of scouting. Prior to that, he served as a basketball operations assistant, scout and scouting coordinator.

Ryan West served as assistant director of scouting for the past three seasons. He joined the Lakers as a scout in 2009 after spending eight seasons as a scout with the Memphis Grizzlies, where his father also served as the general manager.

Moser has served as head advance scout and assistant coach. His position of “director of basketball strategy” is new, the team announced, and he will serve as a bridge between the team’s coaching and analytics staffs.

In an unexpected move, the Lakers also revealed the names of two of their analytics staffers: Director of Analytics Yuju Lee and Associate Director of Analytics Aaron Danielson.

In an in-depth ESPN.com story in February that analyzed the Lakers’ analytics department, the Lakers declined to reveal any information about their staff or what they did.

In their announcement Friday, the Lakers described Lee’s role as “working closely with the basketball operations, coaching, and training staffs to incorporate statistical analysis into the day-to-day operation of each department.”

They stated that Lee was hired as a consultant during the 2012-13 season, and that he holds MS degrees in statistics and computer science from UCLA.

With regard to Danielson, the Lakers stated that he began working with the team as a consultant two years ago and that his role includes “designing and implementing statistical analysis for the basketball operations department, while also assessing league trends and developing new analytic content for the coaching and training staffs.”

The Lakers added that Danielson is finishing his PhD in statistics at UCLA and previously earned master’s degrees in public policy from the University of Chicago and economics from New York University.