Dr Pepper has been named the first official presenting sponsor of the new College Football Playoff national championship trophy and the first official championship partner of the College Football Playoff, ESPN announced on Tuesday.

The trophy will be featured during the postseason, including its presentation to the winning team at the conclusion of the College Football Playoff national championship on Monday, Jan. 12, 2015.

The new trophy will also receive plenty of exposure during the regular season, including stops at marquee games that could impact the championship run, as well as select sites for College GameDay Built by the Home Depot.

“Dr Pepper has many longstanding relationships in college, including ours,” said Bill Hancock, executive director of the College Football Playoff. “Dr Pepper’s people are top notch and their commitment to this great game is unique and exciting. We are grateful that ESPN has secured this partnership and we are thrilled about the future of the new playoff.”

Dr Pepper will also continue its role as an SEC official sponsor and has renewed its long-term commitment with ESPN and the new SEC Network. Dr Pepper will continue its title sponsorship of the ACC championship game on ESPN in early December and will be presenting sponsor of the Pac-12 championship telecast.