EAST RUTHERFORD, N.J. -- After 1,450 receiving yards and 13 touchdown receptions last year, after setting the NFL record for most yards in his first two professional seasons, after scoring more touchdowns than any receiver over the past two years, it would be easy for Odell Beckham Jr. of the New York Giants to get complacent. It would be understandable for him to sit back, put football on the backburner -- even for a few weeks -- and enjoy the perks that come with being a TMZ-style celebrity.
Beckham has opportunities galore being thrown in his direction on a daily basis. Opportunities some of us only wish would present themselves once, nevertheless with frightening regularity.
Let's not be naïve. Beckham has taken advantage of his stardom -- living with Drake, partying in Los Angeles, attending the ESPYS, training with LeBron James, hanging with celebrities and traveling halfway across the world during the six-week break between minicamp and the start of training camp late last month.
Mixed among the madness was work. There were 3 a.m. workouts after coming in 10th in the NFL Network's Top 100 Players of 2016. There were intense beach/sand sessions in California. There were workouts in England and Germany with his personal trainer who made the trip across the pond.
Beckham, 23, was working to get his body and game right for the six-month grind that is to come. He also has a personal therapist to help care for his body.
"I just like to feel good," he said. "I like to get out there, do some speed training, do some agility, a little bit of top-end things like that.
"What I really worked on was running routes. Just trying to be crisp at the top. A lot of the times I could be pushing up 2 more yards to get depth or breaking on the in and I'm rolling in at 12-14 instead of just getting to 14 and breaking in so it's just being tighter on everything.
"Like I said, year in and year out there is going to be something that I find to improve on and get better on. No matter what I do the year before, it's always going to be what can I do to be better [than] last year."
After earning NFL Offensive Rookie of the Year honors in 2014, Beckham concentrated on getting off the line of scrimmage cleaner last offseason. He spent time at athlete training centers in Arizona and California.
He finished fifth in the league in receiving yards and tied for fourth in receiving touchdowns to follow up on his jaw-dropping rookie year. In his mind, there were still areas that could be improved.
One of them was staying healthy for 16 games. Beckham was slowed for several weeks last year by a hamstring injury. Two of his least productive games -- against the Eagles and Cowboys -- followed.
After missing four games his rookie year because of hamstring problems, it's something he's trying to avoid in his third season.
The sand and water work was designed by trainer Jamal Liggin to be easier on his body. It's intended to increase the miles in his legs, while working on his explosion and speed.
The thoughts of an even faster and more explosive Beckham are scary. He tied for first in the NFL with eight 40-plus-yard catches in 2015.
A little time off also didn't hurt.
"Rest. Rest," Beckham said of what he did immediately after minicamp ended. "I rested for a little bit of time. I'm one of those guys that as soon as it picks back up and it's time to go, it's going to be 110 percent every single rep for the most part so it kind of had to do with what I was saying in that it's just working on patience."
There will be none of that once Sept. 11 and the season opener on the road in Dallas comes around. Then it's all business.
Beckham is expecting even bigger things from himself this season.
"[My goals are] way up there," he said.
That's why Beckham goes out and works, even in the offseason. There are goals, individual and team, to accomplish.