Rapid Reaction: Bulls 95, Nets 78

NEW YORK -- The Brooklyn Nets deserve a lump of coal for Christmas.

And their coach, Jason Kidd, is absolutely right: This heartless bunch has come to accept losing as the norm.

The $190 million Nets lost their fourth straight game, falling 95-78 to the Derrick Rose-and-Luol Deng-less Chicago Bulls at Barclays Center.

WHAT IT MEANS: Awful. Embarrassing. Pathetic. Call it whatever you want. The Nets (9-19) got beat, and it's as if they didn't even care. The fans booed. Some chanted "Fire Kidd!"

They are 10 games under .500. It's one thing to lose Brook Lopez for the season. It's another thing if you fail to show up.

The Nets started off 7-for-10 from the field and finished up shooting 35.2 percent.

As usual, they got killed in the paint (44-34) and on the glass (45-39). They trailed by as many as 23. Same song and dance.

Deron Williams had 14 points in the first half. Mirza Teletovic had 10 straight points in the third quarter. That's where the highlights end.

Williams tweaked his ankle in the third quarter with the Nets down 57-52. When he came back, it was 82-61. The Bulls were able to pull away with a 21-4 run in the third.

YOU KNOW IT'S BAD WHEN: The Nets have been down 20-plus points several times this season heading into the fourth quarter, and each time their PA announcer has implored fans to get up and cheer for the hometown team. Many times his cries have fallen on deaf ears. Not this time. He didn't do anything. The Nets are 0-17 when trailing after three quarters, by the way. They were outscored 36-20 in the third. Insert jokes here.

ATROCIOUS: The Nets hit two field goals on 15 attempts in the second quarter. Paul Pierce hit a 20-footer at the 9:44 mark, and D-Will hit a 3-pointer exactly eight minutes later. It was as bad as it sounds.

HIDEOUS: Not sure which was worse: the short-sleeved jerseys or the candy-cane-patterned socks? Maybe it was the pastel Nikes that were green and orange? Huh? Take your pick.

UP NEXT: An off day followed by a home game against the Milwaukee Bucks on Friday night.