Analysis: Nets are winners where it count$

The Nets may not own the town, but their logo and colors can be seen everywhere. Brooklyn Nets

The NBA's most expensive roster fell short of its on-court goals Wednesday night, but the Brooklyn Nets are still big winners on the bottom line.

Let's take a closer look at the business success the Nets have become since moving to Brooklyn:

At the Barclays Center, ticket prices have risen significantly -- and fans paid them. In 2011-12, the team's last year in New Jersey, the team was 27th in the league in ticket revenue. This year, a league source pegs them at No. 5.

The team sold 4,000 "All-Access" seats on three-year contracts when the Barclays Center opened last season. The Nets have already extended 1,500 of those contracts beyond the original end date.

And they've virtually maxed out the prime revenue-generating suite areas. Only two percent of suites were unsold for Nets games this season, down from eight percent in the Nets' debut season in the Barclays Center.

Ease of transportation, thanks to a $76 million subway entrance privately funded by minority partner Bruce Ratner, has paid huge dividends. Despite a $1 billion renovation to Madison Square Garden, the Nets say they had a 14 percent increase in ticket buyers from Manhattan this season.

In 2011-12, the New Jersey Nets finished dead last in the league in merchandise sales. Thanks to a fresh black-and-white look and the hipness of the Brooklyn name, the Nets will finish seventh this season in gear sales.

That's one of the reasons why the average fan will spend -- aside from tickets -- more money at Nets games this season than any other team.

No wonder Mikhail Prokhorov sounds ecstatic about the Nets' accomplishments this season. You would be, too.