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Is NMS close to a naming-rights deal?

The season could be in trouble because of the prolonged lockout, but the Jets and Giants apparently have made progress toward selling the naming rights to the New Meadowlands Stadium, according to the Sports Business Journal.

SBJ doesn't reveal the name of the interested company, but it reports that a deal is expected before the start of the 2011 season -- assuming there is a season. SBJ quotes Giants co-owner Steve Tisch as saying he's "optimistic" that a deal will be reached soon.

A spokesperson for the NMS, in an e-mail to ESPNNewYork.com, said, "We do not have a naming rights deal and beyond that we do not comment on speculation."

In September, 2008, the two teams reportedly came close to a deal with Allianz, a German insurance company, but the talks fell apart when it was revealed that Allianz had ties to Nazi Germany.

Experts think a naming-rights deal could fetch $25 million a year. The NMS is hosting the 2014 Super Bowl, which makes it more attractive for potential sponsors.