Bryants to kick off drive to help infants

Posted by ESPN.com's Pat Yasinskas
TAMPA, Fla. -- Buccaneers kicker Matt Bryant and his wife Melissa are going to be at the front of an educational campaign to raise awareness for Sudden Infant Death Synrodome (SIDS).

The program will be part of the "This Side Up" campaign, which was started by the Hayes Foundation in Richmond, Va. The program strives to educate parents and anyone who cares for infants that babies are at less risk for SIDS if they are placed on their backs before going to sleep.

The Bryants will take part in a press conference to promote the campaign Friday in Orlando. The Bryants lost their infant son, Matthew Tryson Bryant, in September.