Jim Mora berates Josh Rosen at UCLA practice

True freshman Josh Rosen has long been considered the favorite to earn UCLA's starting quarterback job. While nothing has probably changed on that front, a brief tongue-lashing from coach Jim Mora spiced up the competition on Wednesday.

The Los Angeles Times' Chris Foster reported that Rosen may have lacked a sense of urgency late in morning practice, and the youngster's lapse incensed Mora to the point of berating him right in front of the media.

"You're not at ... Bellflower St. John Bosco," Mora screamed, referring to Rosen's high school. "That's why you have not been named the starter."

The coach reportedly proceeded to call Rosen "The Anointed One" before telling him to "go back to Bosco and beat some more [bad] teams."

The Los Angeles Daily News' Jack Wang was also on hand, and he noted that Mora turned to the observing media and reiterated his frustration on a day that went well for UCLA's secondary.

This much is certain: Mora is no longer in the business of recruiting and wooing Rosen, who was one of the most prized signal-callers in the class of 2014. There's a possibility this whole incident had a "tough love" motive behind it -- it may be Mora's way of thickening Rosen's skin before the repetitions really begin counting and an unforgiving Pac-12 season kicks off.

Either way, the quarterback competition between the true freshman and Jerry Neuheisel will roll on into Thursday.