Bowl trips also mean bowl gifts for the players.
Each bowl is allowed to spend up to $500 in gifts for 125 participants from each school. Also, each school is allowed to provide an additional $350 in gifts from its own budget to the players.
In other words, it truly is a bowl bonanza.
The Sports Business Journal reports that these gift packages provide a gift niche that is worth more than $12 million in direct spending.
Here's the haul of gifts for each SEC school from a master list including all bowls:
Gaylord Hotels Music City Bowl (Kentucky): RCA HD camcorder, Fossil watch, Majestic fleece pullover, New Era hat, Ogio Metro laptop pack.
Advocare V100 Independence Bowl (Georgia): Sony gift suite, Timely Watch Co. watch, New Era hat, football.
Chick-fil-A Bowl (Tennessee): $250 Best Buy gift card, Fossil watch, Russell Athletic knit cap, Russell Athletic travel bag, Chick-fil-A gift card, football.
Outback Bowl (Auburn): Best Buy gift card, Pro-Swiss watch, Jostens ring, hat, Outback Steakhouse gift card.
Capital One Bowl (LSU): Party at Best Buy ($420 limit), Timely Watch Co. watch.
Allstate Sugar Bowl (Florida): Sony, Apple, Trek, Garmin and Weber gift suite, Timely Watch Co. watch, New Era hat, Ogio Politan laptop pack, Lane recliner.
Papajohns.com Bowl (South Carolina): RCA HD mini-camcorder, Oakley Surf Pack backpack.
AutoZone Liberty Bowl (Arkansas): Westinghouse 19-inch LCD HDTV/computer monitor, Fossil watch, Nike training shoes, Nike sport sandals, Nike sunglasses, football.
Citi BCS National Championship Game (Alabama): Sony gift suite with Trek and Garmin, Fossil watch, New Era 59Fifty hat, Ogio Politan laptop pack.
Note: AT&T Cotton Bowl officials did not make their information available. Most watches, rings, clothing and luggage are custom-made with the bowl logo. Gift suites are set up as private events in which game participants, and often bowl VIPs, are given an order form and allowed to select a gift, or gifts, up to a value that is predetermined by each specific bowl, not to exceed the NCAA limit of $500 per person.