How Lane Kiffin improved Bama's offense

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Offensive coordinator Lane Kiffin has brought a new philosophy to Alabama this season.Monday, Sept. 29, was the one-year anniversary of Lane Kiffin’s infamous firing by USC at the Landmark Aviation Terminal at Los Angeles International Airport.

Twelve months later, Kiffin is in charge of perhaps the best unit in college football and leading it to unprecedented success.

Alabama has 2,377 yards this season, breaking a 41-year-old school record for most yards through four games. This, despite starting a quarterback (Blake Sims) who had attempted 39 passes in the first three years of his career.

There are two ways in which Kiffin has changed the offense for the better -- his use of the no-huddle offense and the use of receiver Amari Cooper.

Going no huddle

Alabama has run 138 plays without a huddle this season, almost as many as in the previous three seasons combined. Nine of Alabama’s touchdowns have come out of no-huddle plays, more than in the previous two seasons combined. Alabama has run 14.5 more plays per game than it did last season.

Increasing tempo, however, is not necessarily the goal of the no-huddle offense. It was implemented largely to make things easier for Sims.

As coach Nick Saban told AL.com after Alabama’s Week 1 win over West Virginia: “It's easier to communicate when you're going no-huddle because you just have code words and short words for plays and passes and that kind of stuff. It eliminates the communication in the huddle, it makes it easier for the quarterback, so that's the reason that we went to it to settle Blake (Sims) down in the game.”

Alabama No Huddle - By Week

Alabama has increased the number of plays run out of no huddle every week this season. Over their last two games, the Tide have run more plays without a huddle than with one.

The offense has relied on short passes in the no huddle, as Sims averages 5.4 air yards per attempt on such plays.

But he has been efficient with those passes, as his 77.8 completion percentage and his 95.3 QBR are both second among Power Five quarterbacks with at least 20 passes.

Using Amari Cooper

Kiffin has also learned to exploit receiver Amari Cooper. After an injury-plagued start to his 2013 season, Cooper has started 2014 on fire, leading the nation in receiving yards per game (163.8). Cooper averages 14 targets per game this season.

In his first two years, he had one game with more than 11 targets, last season’s Sugar Bowl loss to Oklahoma. Cooper leads FBS receivers with 6.3 first-down targets per game.

Amari Cooper Last 2 Seasons

Kiffin has varied the target distance. Twelve of Cooper’s 25 first-down targets have come on passes within 10 yards of the line of scrimmage, and the other 13 have come on longer throws. On both target distances, quarterbacks average more than 10 yards per attempt when targeting Cooper.

The early-down success has helped the Tide on third downs. Alabama leads the FBS in third-down conversion rate (61.8 percent), due in large part to facing an average of 5.1 yards to get the first down on third down. That’s the second-shortest average distance in the FBS and 1.4 yards less than last season.